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5 Email Parsing Use Cases December 2022 · ian

Use Cases for Email Parsing

There are so many potential use cases for email parsing, which if you are unfamiliar with, is the process of extracting specific information from emails and converting it into a structured format that can be more easily processed and analyzed. Here is a previous article, where we covered the basics of email parsing.

In this article we want to give you some ideas of how you can use email parsing to make your life or business easier. Here are five examples of email parsing use cases:

1. Automating Data Entry

Email parsing can be used to quickly and accurately extract data from emails and enter it into a database or spreadsheet, allowing businesses to save time and money while reducing the risk of errors. One of the popular integrations that we have covered before is connecting your email data to Airtable, which is a hosted spreadsheet product. In a previous article we cover exactly how to connect your parsed email data to Airtable, you can read it here.

2. Extracting attachments

Email parsing is an incredibly useful tool that can be used to quickly and efficiently extract attachments from emails, allowing users to save them to a specific, secure location. This makes it much easier to control access to important documents and keep them organized, allowing users to quickly and easily access the documents they need. This could be done for record keeping, to share attachments company wide or take attachments and setup an automation for them to be sent to different locations.

3. Analyzing customer feedback

Email parsing can be used to extract customer feedback from emails and analyze it to uncover trends and areas for improvement. This can help businesses improve their products and services. The same could be said for any business intelligence related task. Take data in emails and use email parsing to turn those emails into formatted data that can be analyzed.

4. Managing leads

Email parsing can be used to extract contact information from emails and add it to a lead database, making it easier to manage and follow up on potential sales opportunities. Another very popular use case that is used by our customers is taking lead emails and converting them in to webhooks, which are then sent to marketing automation platforms. Once there they can kick off automated followup sequences that help convert leads to sales.

5. Tracking orders

Email parsing can be used to extract order information from emails and update an order tracking system, helping businesses keep track of their orders and fulfill them more quickly and efficiently. Many ecommerce platforms offer webhooks, but if you are more interested in a no code solution, taking their order emails and parsing them is one way to automate your ecommerce store without needing code.


In conclusion, email parsing is a great way to automate and make things easier for businesses. It can save time and money by getting important info from emails and using it in other systems. Some good uses of email parsing are: automating data entry, extracting email attachments, analyzing customer feedback, managing leads, tracking orders and much much more. Using email parsing can help businesses be more efficient, accurate, and productive. These are just some of the use cases. If you are interested in testing our email parsing you can do so by signing up for a free account here.

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